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Phase 1Research & Development |
- Analyze Client’s, brand and competitive position.
- Listen strategically to determine Client’s needs and objectives.
- Analyze consumer and purchaser beliefs.
- Perform communications audit.
- Determine areas of strength and weakness.
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| Phase 2Concept & Design |
- Hold brainstorm session between Client and EDID.
- Explore ways to differentiate Client’s organization from competition.
- Initiate appropriate naming.
- Present multiple logo and logotype concepts.
- Begin development of packaging, signage and marketing collateral.
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| Phase 3Final Design |
- Establish look and feel of Client’s identity.
- Explore ways to apply logo to various materials.
- Finalize design, packaging and graphic collateral.
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| Phase 4Implementation |
- Prepare and release final art.
- Create design documentation and style guide.
- Deliver finished packaging and collateral.
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